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AOKI Keiko
EconomicsAssociate Professor
Economics

Researcher information

■ Degree
  • Mar. 2010
■ Field Of Study
  • Humanities & social sciences, Economic policy
■ Career
  • Apr. 2022 - Present, Saitama University, Graduate School of Humanities and Social Sciences, Asscociate Professor, Japan
  • Oct. 2017 - Mar. 2022, Kyushu University
  • Aug. 2014 - Mar. 2019, The University of Tokyo, Research into Artifacts, Center for Engineering
  • Apr. 2014 - Mar. 2019, Niigata University
  • Apr. 2014 - Sep. 2017, Yokohama National University, Research Initiatives and Promotion Organization
  • Jul. 2013 - Mar. 2014, Niigata University
  • Apr. 2013 - Jun. 2013, Osaka University, The Institute of Social and Economic Research
  • Feb. 2009 - Mar. 2013, Osaka University, The Institute of Social and Economic Research
  • Apr. 2008 - Feb. 2009
  • Apr. 2007 - Mar. 2008
  • Apr. 1998 - Mar. 2000
■ Educational Background
  • Apr. 2003 - Mar. 2010, Osaka Univeristy
  • Apr. 2002 - Mar. 2003, Koube University
  • Apr. 1994 - Mar. 1998, Hokkaido University
  • Mar. 1993
■ Member History
  • Aug. 2024 - Mar. 2025
    Society
  • Jul. 2013 - Mar. 2014
    Autonomy
■ Award
  • May 2023, ISSN International Research Awards 2023, A Comparison between Spain and Japan with respect to the Color, Expected Taste Scale, and Sustainability Effects of Strawberries: A Choice Experiment, ISSN Awards
    Keiko Aoki;Kenju Akai
  • May 2018, チーム医療賞
  • Jul. 2017, Best paper awards
  • Jul. 2011, Annual Report of Osaka University 2010-2011論文100選採択
  • Mar. 2008, ポスター賞受賞

Performance information

■ Paper
  • A choice experiment for different preparation methods of eggs: The impact of sensory, health, and animal welfare               
    Kenju Akai; Keiko Aoki
    Food Quality and Preference, Volume:105348, May 2025, [Reviewed], [Corresponding]
    English, Scientific journal
    DOI:https://doi.org/10.1016/j.foodqual.2024.105348
    DOI ID:10.1016/j.foodqual.2024.105348, ORCID:169725226
  • Relationship between health behavior compliance and prospect theory-based risk preferences during a pandemic of COVID-19               
    Yan Zhou; Keiko Aoki; Kenju Akai
    China Economic Review, First page:102181, Last page:102181, Apr. 2024, [Reviewed]
    Elsevier BV, English, Scientific journal
    DOI:https://doi.org/10.1016/j.chieco.2024.102181
    DOI ID:10.1016/j.chieco.2024.102181, ISSN:1043-951X
  • A comparison between Spain and Japan with respect to the color, expected taste scale, and sustainability of strawberries: A choice experiment               
    Keiko Aoki; Kenju Akai
    Food Quality and Preference, Volume:103, First page:104671, Last page:104671, Jan. 2023, [Reviewed], [Lead, Corresponding]
    Elsevier BV, English, Scientific journal
    DOI:https://doi.org/10.1016/j.foodqual.2022.104671
    DOI ID:10.1016/j.foodqual.2022.104671, ISSN:0950-3293, ORCID:149251312
  • Testing hypothetical bias in a choice experiment: An application to the value of the carbon footprint of mandarin oranges
    Keiko Aoki; Kenju Akai
    PLOS ONE, Volume:17, Number:1, First page:e0261369, Last page:e0261369, Jan. 2022, [Reviewed]
    This study investigates “hypothetical bias,” defined as the difference in the willingness to pay for a product attribute between hypothetical and non-hypothetical conditions in a choice experiment, for the carbon footprint of mandarin oranges in Japan. We conducted the following four treatments: a non-hypothetical lab economic experiment, a hypothetical lab survey, a hypothetical online survey, and a hypothetical online survey with cheap-talk. Each treatment asked participants to choose one of three oranges based on price and carbon emissions level. Next, participants were asked to answer questions on demographics and the following three kinds of environmental factors: environmental consciousness, purchasing behavior for goods with eco-labels, and daily environmental behavior. Using the random parameter logit model, the willingness to pay per 1g of carbon emission reduction were 0.53 JPY, 0.52 JPY, 0.54 JPY, and 0.58 JPY in the non-hypothetical lab economic experiment, hypothetical lab survey, hypothetical online survey and hypothetical online survey with cheap-talk, respectively. The complete combinatorial test of the willingness to pay for carbon emission reductions indicates no hypothetical bias between any treatment combinations. Our findings reveal that environmental attributes for food are less likely to show hypothetical bias than other goods. The results of the main effect with an interaction term show that environmental consciousness reduces the coefficients of carbon emissions in all treatments. Therefore, a psychological scale is useful for showing whether hypothetical bias emerges with treatment or participants’ personal backgrounds.
    Public Library of Science (PLoS), Scientific journal
    DOI:https://doi.org/10.1371/journal.pone.0261369
    DOI ID:10.1371/journal.pone.0261369, ISSN:1932-6203, eISSN:1932-6203, ORCID:106596530
  • Redesigning parking facilities using a parking service satisfaction survey at Izumo local airport in Japan               
    Kenju Akai; Keiko Aoki; Yasuko Ueda; Kazuo Kanetsuku
    Transportation Research Interdisciplinary Perspectives, Volume:11, First page:100433, Last page:100433, Sep. 2021, [Reviewed]
    Elsevier BV, English, Scientific journal
    DOI:https://doi.org/10.1016/j.trip.2021.100433
    DOI ID:10.1016/j.trip.2021.100433, ISSN:2590-1982
  • Effect of disclosing the relation between effort and unit reliability on system reliability: An economic experiment               
    Ryoji Makino; Kenju Akai; Jun-ichi Takeshita; Takanori Kudo; Keiko Aoki
    PLOS ONE, Volume:16, Number:4, First page:e0249722, Last page:e0249722, Apr. 2021, [Reviewed], [International magazine]
    The purpose is to experimentally examine the effect of disclosing the risk probability of each unit in a production system on human behavior and the resulting system reliability. We used an economic experiment based on the theoretical model of Hausken (2002) to evaluate the effect of disclosing the relation between effort and unit reliability. We conducted first the non-disclosed-risk experiment and then the disclosed-risk experiment within subjects in both series and parallel systems. Our experimental results show that disclosing the relation between effort and unit reliability has two positive effects. First, subjects succeeded in improving the system reliability while cutting back on efforts to reduce the risk of their units when the risk probability was disclosed. In each system, the disclosed-risk condition achieves significantly higher system reliability on average than does the non-disclosed-risk condition, although the average level of effort is significantly lower under the disclosed-risk condition than under the non-disclosed-risk condition. Second, disclosing the risk probability simplified the subjects’ decision-making process and reduced its cost because subjects made their decisions on the amount of effort to exert based only on the risk probability information without considering other factors, such as the number of accidents.
    Public Library of Science (PLoS), English, Scientific journal
    DOI:https://doi.org/10.1371/journal.pone.0249722
    DOI ID:10.1371/journal.pone.0249722, eISSN:1932-6203, PubMed ID:33826677, PubMed Central ID:PMC8026045
  • Continuous efforts leads to a value for hypertensive patients: Development of a casual smart Na/K meter and smart Na/K application linked by NFC to android               
    Kenju Akai; Tetsuya Hirotomi; Aoi Mishima; Keiko Aoki; Tsunetaka Kijima; Toru Nabika
    International Journal of Automation Technology, Volume:14, Number:5, First page:791, Last page:799, 2020, [Reviewed]
    Scientific journal
    DOI:https://doi.org/10.20965/ijat.2020.p0791
    Scopus:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85090935077&origin=inward
    Scopus Citedby:https://www.scopus.com/inward/citedby.uri?partnerID=HzOxMe3b&scp=85090935077&origin=inward
    DOI ID:10.20965/ijat.2020.p0791, ISSN:1881-7629, eISSN:1883-8022, SCOPUS ID:85090935077
  • The impact of information on taste ranking and cultivation method on rice types that protect endangered birds in Japan: Non-hypothetical choice experiment with tasting               
    Keiko Aoki; Kenju Akai; KIYOKAZU Ujiie; Takeshi Shimmura; Nariaki Nishino
    Food Quality and Preference, Volume:75, Number:75, First page:28, Last page:38, Jul. 2019, [Reviewed]
    English
    DOI:https://doi.org/10.1016/j.foodqual.2018.11.021
    DOI ID:10.1016/j.foodqual.2018.11.021, ISSN:0950-3293, CiNii Articles ID:120006708498, CiNii Books ID:AA10827650, Web of Science ID:WOS:000465064000005
  • A choice experiment to compare preferences for rice in Thailand and Japan: The impact of origin, sustainability, and taste               
    Keiko Aoki; Kenju Akai; Kiyokazu Ujiie
    FOOD QUALITY AND PREFERENCE, Volume:56, First page:274, Last page:284, Mar. 2017, [Reviewed]
    English, Scientific journal
    DOI:https://doi.org/10.1016/j.foodqual.2016.03.001
    DOI ID:10.1016/j.foodqual.2016.03.001, ISSN:0950-3293, eISSN:1873-6343, Web of Science ID:WOS:000389163000007
  • Changing Investment Behavior under Disclosure of CO<sub>2</sub> Emissions: An Approach with Economic Experiments               
    西野成昭; 本田智則; 赤井研樹; 青木恵子; 稲葉敦
    日本LCA学会誌, Volume:13, Number:1, First page:60‐72, Jan. 2017, [Reviewed]
    Japanese
    DOI:https://doi.org/10.3370/lca.13.60
    DOI ID:10.3370/lca.13.60, ISSN:1880-2761, J-Global ID:201702221805860533
  • An economic lab experiment for the best offer and approval in face-to-face service interaction situation               
    Kenju Akai; Keiko Aoki; Kenta Onoshiro
    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), Volume:10371, First page:64, Last page:74, 2017, [Reviewed]
    English, International conference proceedings
    DOI:https://doi.org/10.1007/978-3-319-61240-9_7
    DOI ID:10.1007/978-3-319-61240-9_7, ISSN:1611-3349, SCOPUS ID:85025143317, Web of Science ID:WOS:000457334400007
  • The Value of Community for Resolving Social Isolation
    Keiko Aoki; Kenju Akai; Nariaki Nishino
    Serviceology for Designing the Future, First page:263, Last page:271, Oct. 2016, [Reviewed], [Lead]
    Springer Nature, English
    DOI:https://doi.org/10.1007/978-4-431-55861-3_18
    DOI ID:10.1007/978-4-431-55861-3_18, ORCID:30527921
  • 回復期における看護師に期待される口腔機能管理の可視化から連携を考える               
    永長周一郎; 寺尾洋; 園井教裕; 木森久人; 品川隆; 太田博見; 中村弘之; 青木恵子; 赤井研樹; 角保徳; 八重田淳
    老年歯科医学, Volume:30, Number:2, First page:103, Last page:104, Sep. 2015, [Reviewed]
    Japanese
    ISSN:0914-3866, J-Global ID:201502215283074206
  • 生態系サービスを保つ持続可能な農業システムのマルチエージェントシミュレーション               
    赤井研樹; 工藤孝則; 青木恵子; 西野成昭
    自動制御連合講演会(CD-ROM), Volume:58th, First page:ROMBUNNO.2E3‐4, 2015, [Reviewed]
    Japanese
    J-Global ID:201602234882593069
  • An Evaluation of Rapid Oral Bacterial Detection Apparatus for an Oral Healthcare Service
    Keiko Aoki; Kenju Akai; Noriko Yoshida; Yoshiko Aoki
    Serviceology for Services, First page:159, Last page:168, Jul. 2014, [Reviewed], [Lead]
    Springer Nature, English
    DOI:https://doi.org/10.1007/978-4-431-54816-4_18
    DOI ID:10.1007/978-4-431-54816-4_18, ORCID:30527871
  • An Actual Purchasing Experiment for Investigating the Effects of Eco-Information on Consumers' Environmental Consciousness and Attitudes Towards Agricultural Products               
    Aoki Keiko; Akai Kenju; Ujiie Kiyokazu; Shinmura Takeshi; Nishino Nariaki
    International Journal of Automation Technology, Volume:8, Number:5, First page:688, Last page:697, 2014, [Reviewed]
    Fuji Technology Press Ltd., English
    DOI:https://doi.org/10.20965/ijat.2014.p0688
    DOI ID:10.20965/ijat.2014.p0688, ISSN:1881-7629, CiNii Articles ID:130007674080, ORCID:14409155, SCOPUS ID:84906976719
  • Do Consumers Select Food Products Based on Carbon Dioxide Emissions?               
    Keiko Aoki; Kenju Akai
    ADVANCES IN PRODUCTION MANAGEMENT SYSTEMS: COMPETITIVE MANUFACTURING FOR INNOVATIVE PRODUCTS AND SERVICES, AMPS 2012, PT II, Volume:398, Number:PART 2, First page:345, Last page:352, 2013, [Reviewed]
    English, International conference proceedings
    DOI:https://doi.org/10.1007/978-3-642-40361-3_44
    DOI ID:10.1007/978-3-642-40361-3_44, ISSN:1868-4238, ORCID:14409156, SCOPUS ID:84887909559, Web of Science ID:WOS:000391209900044
  • Does the Carbon Footprint Enhance the Sustainability Food Production and Transportation Service System? Real Buying Experiment in Japan               
    Keiko Aoki; Kenju Akai
    ADVANCES IN PRODUCTION MANAGEMENT SYSTEMS, APMS 2013, PT II, Volume:415, First page:18, Last page:25, 2013, [Reviewed]
    English, International conference proceedings
    ISSN:1868-4238, Web of Science ID:WOS:000391207800003
  • Does an Information Service Provider Improve the Market?               
    Kenju Akai; Keiko Aoki; Nariaki Nishino
    ADVANCES IN PRODUCTION MANAGEMENT SYSTEMS, APMS 2013, PT II, Volume:415, First page:26, Last page:32, 2013, [Reviewed]
    English, International conference proceedings
    ISSN:1868-4238, Web of Science ID:WOS:000391207800004
  • A Choice Experiment for Air Travel Services               
    Kenju Akai; Keiko Aoki; Nariaki Nishino
    ADVANCES IN PRODUCTION MANAGEMENT SYSTEMS: COMPETITIVE MANUFACTURING FOR INNOVATIVE PRODUCTS AND SERVICES, AMPS 2012, PT II, Volume:398, Number:PART 2, First page:353, Last page:360, 2013, [Reviewed]
    English, International conference proceedings
    DOI:https://doi.org/10.1007/978-3-642-40361-3_45
    DOI ID:10.1007/978-3-642-40361-3_45, ISSN:1868-4238, ORCID:14409157, SCOPUS ID:84887932638, Web of Science ID:WOS:000391209900045
  • On the employment preferences of nurses using an Internet choice experiment               
    青木 恵子; 赤井 研樹; 青木 喜子
    医療経済研究, Volume:23, Number:2, First page:111, Last page:127, Jun. 2012, [Reviewed]
    医療経済研究機構, Japanese, Scientific journal
    ISSN:1340-895X, CiNii Articles ID:40019389625, CiNii Books ID:AN10465438
  • 相談することで高齢者が投資詐欺にあうことを防げるか : 実験を利用した検証               
    北村 智紀; 中嶋 邦夫; 赤井 研樹; 青木恵子
    Volume:0, Number:94, First page:62, Last page:71, 2012, [Reviewed]
    Japanese, Scientific journal
    ISSN:0914-4609, CiNii Articles ID:40019298079, CiNii Books ID:AN10217141
  • 近接した公立病院における産婦人科共同運用についての包括的研究               
    橋本洋之; 久松武志; 福井温; 青木恵子; 赤井研樹; 瀋俊毅; 馬場幸子; 荻田和秀; 光田信明; 長松正章; 森重健一郎; 木村正; 西條辰義
    周産期学シンポジウム, Number:28, First page:83, Last page:86, Sep. 2010
    Japanese
    ISSN:1342-0526, J-Global ID:201002258918504095, CiNii Articles ID:50007585585
  • Analysis of the factors influencing maternity institution choice among pregnant women in Sennan area of Osaka prefecture by applying choice experiment method               
    瀋 俊毅; 青木 恵子; 赤井 研樹; et al.
    Journal of health care and society, Volume:20, Number:2, First page:185, Last page:197, Jul. 2010, [Reviewed]
    医療科学研究所, Japanese, Scientific journal
    ISSN:0916-9202, CiNii Articles ID:40017251342, CiNii Books ID:AN10372213
  • Consumer reaction to information on food additives: Evidence from an eating experiment and a field survey               
    Keiko Aoki; Junyi Shen; Tatsuyoshi Saijo
    JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION, Volume:73, Number:3, First page:433, Last page:438, Mar. 2010, [Reviewed]
    English, Scientific journal
    DOI:https://doi.org/10.1016/j.jebo.2009.11.007
    DOI ID:10.1016/j.jebo.2009.11.007, ISSN:0167-2681, Web of Science ID:WOS:000276124800011
  • Effects of prior investment and personal responsibility in a simple network game
    Aoki, K.; Ohtsubo, Y.; Rapoport, A.; Saijo, T.
    Current Research in Social Psychology, Volume:13, Number:2, First page:10, Last page:21, 2007, [Reviewed]
    Scientific journal
    ORCID:14409159, SCOPUS ID:35549004070
■ MISC
  • 塩分摂取量と血圧上昇に関する正負の情報が高血圧罹患者と非罹患者の減塩価値に与える影響:選択型実験法を用いたアンケート調査               
    赤井研樹; 青木恵子; 木島庸貴; 磯村実; 並河徹
    日本高血圧学会臨床高血圧フォーラムプログラム・抄録集(CD-ROM), Volume:7th, First page:180, 19 May 2018
    Japanese
    J-Global ID:201902283220770285
  • 低ADL患者の口腔ケアと口腔内細菌数の定点観測を通した誤嚥性肺炎予防の取り組み               
    赤井研樹; 青木恵子
    日本口腔ケア学会雑誌, Volume:12, Number:3, First page:203, Last page:203, 28 Apr. 2018
    (一社)日本口腔ケア学会, Japanese
    ISSN:1881-9141, 医中誌Web ID:2019016289, J-Global ID:201802276304298898
  • 看護師による細菌数測定装置「細菌カウンタ」を用いた中期的口腔ケア:慢性期低ADL高齢入院患者の場合               
    青木恵子
    日本口腔ケア学会雑誌, Volume:11, Number:3, First page:172, 22 Apr. 2017
    Japanese
    ISSN:1881-9141, J-Global ID:201802264065171918
  • オンライン書籍要約サービスの消費者需要分析               
    赤井研樹; 都築辰弥; 青木恵子; 西野成昭
    自動制御連合講演会(CD-ROM), Volume:59th, First page:ROMBUNNO.ThB8‐5, 2016
    Japanese
    J-Global ID:201702218651006379
  • 回復期における看護師に期待される口腔機能管理の可視化から連携を考える               
    永長周一郎; 寺尾洋; 園井教裕; 木森久人; 品川隆; 太田博見; 中村弘之; 青木恵子; 赤井研樹; 角保徳; 八重田淳
    日本老年医学会雑誌, Volume:52, First page:54, Last page:55, 25 May 2015
    (一社)日本老年歯科医学会, Japanese
    ISSN:0300-9173, 医中誌Web ID:2016013630, J-Global ID:201502234463896321
  • 選択型実験法を用いた看護師の職場選択に対する選好調査 (2010年度(第14回)研究助成「研究要旨」)               
    青木 恵子; 赤井 研樹; 青木 喜子
    Number:203, First page:40, Last page:42, Nov. 2011
    Japanese
    CiNii Articles ID:40019077601, CiNii Books ID:AN10526190
  • Can Consulting with Other People Prevent Elderly Persons from Becoming Victims of Fraudulent Investments? An Experimental Study               
    Kitamura Tomoki; Nakashima Kunio; Akai Kenju; Aoki Keiko
    Journal of Behavioral Economics and Finance, Volume:4, Number:0, First page:139, Last page:140, 2011
    We experimentally examine whether consulting with other persons before making investment decisions can prevent elderly people from becoming victims of fraudulent investments. Elderly subjects are faced with deciding a hypothetical investment allocation between a fraudulent investment and an ordinary stock investment trust. The fraudulent investment’s principal is guaranteed and has a far higher expected return compared to the current financial market condition. Subjects are asked to decide two times for different combinations of the two products. We set up two treatment groups. One group is such that subjects have to consult with each other about investments before deciding the allocations, and the other group is such that subjects have to decide by themselves. We compare the investment allocations of the two groups. We find that, for the first decision, subjects who consult with each other have a higher allocation to the fraudulent investment. This suggests that consulting with families or other close relations may not help prevent elderly people from becoming victims of fraudulent investment. We also find that, for the second decision, investment allocation to fraudulent investment is less than that of the first decision for subjects who consult with each other. This suggests that experience may be important for effective consulting. It may be helpful to expose elderly people to the details of fraudulent investment technique in order to reduce the number of victims. It may be also useful to point out specific contents of consulting such as comparing current and past saving interest rates.
    Association of Behavioral Economics and Finance, Japanese
    DOI:https://doi.org/10.11167/jbef.4.139
    DOI ID:10.11167/jbef.4.139, ISSN:2185-3568, CiNii Articles ID:130004554884
  • Consumer reaction to information on food additives: Evidence from an eating experiment and a field survey               
    Shen Junyi; Keiko Aoki; Junyi Shen; Tatsuyoshi Saijo
    Working Paper in Experimental Social Sciences, EXPSS-E-8, Osaka University, First page:1, Last page:29, 2008
  • Deception and Confession: Experimental Evidence from a Deception Game in Japan
    Keiko Aoki; Kenju Akai; Kenta Onoshiro
    SSRN Electronic Journal, [Reviewed]
    Elsevier {BV}
    DOI:https://doi.org/10.2139/ssrn.1677773
    DOI ID:10.2139/ssrn.1677773, ORCID put code:30527917
  • Do Consumers Select Food Products Based on Carbonddioxide Emissions? Evidence from a Buying Experiment in Japan
    Keiko Aoki
    SSRN Electronic Journal, [Reviewed]
    Elsevier {BV}
    DOI:https://doi.org/10.2139/ssrn.1439432
    DOI ID:10.2139/ssrn.1439432, ORCID put code:30527876
■ Books and other publications
■ Lectures, oral presentations, etc.
  • 経済学を実験する               
    青木恵子
    Nov. 2024, [Invited]
    Japanese, Public discourse
  • 経済学を実験する               
    青木恵子
    Nov. 2023, [Invited]
    Japanese, Public discourse
  • The Effect of Service Provider-Receiver Balance of Profits and Monitoring by Service Associations on Service Providers' Lying Offers: An Economic Experiment with Students               
    K. Aoki
    the 8th International Conference on Serviceology, Re-connection & New-connection for Sustainable Growth, Sep. 2023
    English, Oral presentation
  • Testing the association between attributes valued for raw egg consumption and personal risk tolerance using a choice experiment               
    K. Aoki
    15th Pangborn Sensory Science Symposium, Aug. 2023
    English, Poster presentation
■ Teaching experience
  • Apr. 2025 - Present
    Microeconomics with Experiments
  • Apr. 2025 - Present
    応用ミクロ経済学
  • Apr. 2024 - Present
    1年次プレゼミ
  • Apr. 2023 - Present
    演習(2年次以降)
  • Dec. 2022 - Present
    Microeconomics, Saitama University
  • Apr. 2022 - Present
    経済学入門(ミクロ経済学担当)
  • Apr. 2022 - Present
    Experiment and Behaviour Economics, Saitama University
  • Apr. 2022 - Present
    Microeconomics, Saitama University
  • Apr. 2024 - Mar. 2025
    プレゼミ(再履)
  • Apr. 2009 - Mar. 2013
    Experimental Economics, Osaka University
■ Research projects
  • 福祉型バイオマスタウンのための食農福エネルギー経済循環システム設計               
    Apr. 2023 - Mar. 2027
    Grant amount(Total):4680000, Direct funding:3600000, Indirect funding:1080000
    Grant number:23K01370
  • Co-creation for stable security systems to enhance trust among labors               
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Grant-in-Aid for Scientific Research (C), 01 Apr. 2021 - 31 Mar. 2025
    Shimane University
    Grant amount(Total):4290000, Direct funding:3300000, Indirect funding:990000
    Grant number:21K01461
  • A Study of the Interaction between Expectation, Price, and Fundamentals to Understand Bubbles Through Experiments and Surveys               
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Grant-in-Aid for Scientific Research (C), 01 Apr. 2021 - 31 Mar. 2025
    Tokoha University
    Grant amount(Total):4290000, Direct funding:3300000, Indirect funding:990000
    Grant number:21K01571
  • 企業経営者に対する産業事故抑止インセンティブ付与方法の経済実験による検証               
    01 Apr. 2020 - 31 Mar. 2023
    Grant amount(Total):17420000, Direct funding:13400000, Indirect funding:4020000
    Grant number:20H02402
  • Design for a sustainable social system employed biomass               
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Grant-in-Aid for Scientific Research (C), 01 Apr. 2020 - 31 Mar. 2023
    Kyushu University
    Grant amount(Total):4290000, Direct funding:3300000, Indirect funding:990000
    Grant number:20K01681
  • 実験社会科学を応用した高血圧予備群抑止のための若者の減塩価値調査と学食介入実験               
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Grant-in-Aid for Scientific Research (C), 01 Apr. 2018 - 31 Mar. 2021
    Shimane University
    Grant amount(Total):4290000, Direct funding:3300000, Indirect funding:990000
    Grant number:18K09942
  • 持続可能な生物多様性農村社会共創のための経済システム設計               
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Grant-in-Aid for Scientific Research (C), 01 Apr. 2017 - 31 Mar. 2020
    Kyushu University
    Grant amount(Total):4550000, Direct funding:3500000, Indirect funding:1050000
    Grant number:17K03679
  • 食品の公共財的属性に対する消費者選好の適正な評価手法についての研究               
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B), Grant-in-Aid for Scientific Research (B), 01 Apr. 2016 - 31 Mar. 2019
    University of Tsukuba
    Grant amount(Total):10920000, Direct funding:8400000, Indirect funding:2520000
    Grant number:16H04985
  • Design for a safe and secure social system on foods, agriculture and environment               
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Young Scientists (B), Grant-in-Aid for Young Scientists (B), 01 Apr. 2014 - 31 Mar. 2018
    Aoki Keiko, Yokohama National University
    Grant amount(Total):3770000, Direct funding:2900000, Indirect funding:870000
    This study investigates consumers’ value for biodiversity foods and theoretical model on efforts of consumers and producers because of designing for a safe and secure social system on foods, agriculture and environment. The first task is to measure consumer’s value by employing a choice experiment with experimental economic. The result shows that process information influence that value positively. The second task is to construct the economic model in sequential games about efforts of consumers and producers for preventing endangered animal. The result shows that the equilibrium is to have the efforts of them for it. The third task is to survey such examples at home and abroad. The result shows that peoples’ consciousness about a deal influence to let the system be good.
    Grant number:26780142
  • Strategic information transition system on middle-term food safety problem               
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Young Scientists (B), Grant-in-Aid for Young Scientists (B), 2011 - 2012
    AOKI Keiko, Osaka University
    Grant amount(Total):4290000, Direct funding:3300000, Indirect funding:990000
    A first purpose “Trust information for consumers” was conducted in a real buying experiment and a hypothetical survey. Both of them were recruited subjects as students and non-students. Subjects selected one of three oranges based on price and the amount of carbon dioxide (CO2) in front of oranges. Since subjects received monetary endowment at each session, they selected an orange under it. The results both the experiment and the survey were shown that high environmental consciousness consumers value oranges with low CO2. Moreover there was not shown a Hypothetical bias such that willingness to pay in hypothetical condition is higher than that in real condition.Second purpose “Theoretical analysis on food safety for producer’s behavior” was constructed under double moral hazard problem. Consumers and producers had an internal effort variable, respectively. According to the models, social function with information provider on safety was constructed also. Based on risk function consisted both effort variables, maximization problems in each player were solved. The theoretical proof was shown the validity of information provider.
    Grant number:23730276
  • Strategic information transition's experiment on food safety problem               
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Research Activity start-up, Grant-in-Aid for Research Activity start-up, 2009 - 2010
    AOKI Keiko, Osaka University
    Grant amount(Total):2639000, Direct funding:2030000, Indirect funding:609000
    The purpose in the study is to investigate the lying behavior under monetary incentive by using a modified deception game. In the experiment, participants consist of students in the Osaka University and residents around one. In the game, one person in a room and other person in another room interact with each other. The participants can earn more the real money when they tell a lie than when they tell the truth. The results are the followings. The percentage of the lying behavior is about 40% on average. The most percentage of the lying behavior is about 50% when participants are in anonymity condition and the most different payoff between pairs. In the face-to-face condition as compared to anonymity one, liars intend to confess the lying to persons in the pair. The percentage of deceived persons is about 68% among told a lie participants, which they intend to believe the partners even though they are told a lie.
    Grant number:21830059
  • 食品の安全性認知の脳内反応の解明と実験経済学を用いた制度設計への応用               
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for JSPS Fellows, Grant-in-Aid for JSPS Fellows, 2007 - 2008
    Osaka University
    Grant amount(Total):1800000, Direct funding:1800000
    Grant number:07J03647
■ media coverage
  • 経済学を実験する:実験室からフィールドへ               
    Myself, 12 Jan. 2024, [Paper]
  • 経済学を実験すること               
    Myself, 09 Sep. 2022, [Paper]
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